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1.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: No items available
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2.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 004. GLC] (3).
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3.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 STD] (2).
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4.
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Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: No items available
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5.
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ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass.
by Glass, Robert L, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Other title: Computing failure.com.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.761 GLC] (2).
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6.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 KOG] (1).
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7.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: No items available
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8.
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, Thomson Learning, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
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9.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.1552 HOC] (1).
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10.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PEM] (1).
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11.
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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PEB] (1).
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12.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 JOG] (1).
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13.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 CRS] (1).
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14.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2016Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (2).
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15.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 KES] (1).
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16.
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Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 SMG] (1).
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17.
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Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 JAM] (1).
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18.
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Marketing channels / Barry Berman.
by Berman, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1996Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAB] (1).
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19.
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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAO] (1).
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20.
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The marketer's troubleshooter / Craig S. Rice.
by Rice, Craig S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Paramus, NJ : Prentice Hall, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
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