|
|
1.
|
International marketing : managing worldwide operations in a changing international environment / Dana-Nicoleta Lascu.
by Lascu, Dana-Nicoleta. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : Atomic Dog Pub., c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 LAI] (1).
|
|
|
2.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 KOG] (1).
|
|
|
3.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: No items available
|
|
|
4.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 JOG] (1).
|
|
|
5.
|
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.
by Zikmund, William G | D'Amico, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Minneapolis/St. Paul : West, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 EFW] (1).
|
|
|
6.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : J. Wiley, c1998Online access: Table of Contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOG] (1).
|
|
|
7.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOG] (1).
|
|
|
8.
|
International marketing : a global perspective / Lee D. Dahringer, Hans Mühlbacher.
by Dahringer, Lee | Mühlbacher, Hans, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MUI] (1).
|
|
|
9.
|
International marketing research / C. Samuel Craig and Susan P. Douglas.
by Craig, C. Samuel | Douglas, Susan P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chichester [England] ; New York, NY : Wiley, c2000Online access: Publisher description | Table of Contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.848 INC] (1).
|
|
|
10.
|
International marketing / Philip R. Cateora.
by Cateora, Philip R. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, IL : Irwin, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.848 CAT] (1).
|
|
|
11.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 CAI] (1).
|
|
|
12.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: No items available
|
|
|
13.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CAI] (1).
|
|
|
14.
|
International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Irwin McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CAI] (1).
|
|
|
15.
|
Business marketing : a global perspective / H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby.
by Hayes, H. Michael | Jenster, Per V | Aaby, Nils-Erik. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BUH] (1).
|
|
|
16.
|
International strategic marketing : a European perspective / Marilyn A. Stone and J.B. McCall.
by Stone, Marilyn A | McCall, J. B. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 STI] (1).
|
|
|
17.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JOG] (1).
|
|
|
18.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
|
|
|
19.
|
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 CZG] (1).
|
|
|
20.
|
Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
by Quelch, John A | Bartlett, Christopher A, 1943-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 QUG] (1).
|
