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1. Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

by Quelch, John A | Bartlett, Christopher A, 1943-.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 QUG] (1).

2. Global marketing management / Warren J. Keegan.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KAG] (1).

3. Global marketing management / Warren J. Keegan.

by Keegan, Warren J | Green, Mark C.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KEG] (1).

4. Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

by Schultz, Don E | Kitchen, Philip J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).