Wazir Agha Library, UOS

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1.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 TEE] (1).

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2.
Packaging strategy : winning the consumer / edited by Mona Doyle.

by Doyle, Mona.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lancaster, Pa. : Technomic Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 664.09 DOP] (1).

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3.
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.

by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1019 FEP] (1).

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