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1.
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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
by Panwar, J. S, 1948-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 381.095 PAB] (1).
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2.
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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
by Panwar, J. S, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.834 PAC] (1).
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3.
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.
by Tellis, Gerard J, 1950-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 TEE] (1).
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4.
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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
by Panwar, J. S, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 PAB] (1).
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5.
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Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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6.
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Packaging strategy : winning the consumer / edited by Mona Doyle.
by Doyle, Mona. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lancaster, Pa. : Technomic Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 664.09 DOP] (1).
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7.
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Consumer behavior / John C. Mowen, Michael Minor.
by Mowen, John C | Minor, Michael, 1950-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.36 MOC] (1).
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8.
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Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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9.
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The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1019 FEP] (1).
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10.
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The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal.
by Prahalad, C. K | Lieberthal, Kenneth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84091724 PRE] (5).
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11.
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Consumer behaviour: Leon G.Schiffman
by Schiffman,Leon G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London, New York, Harper and Row, 1971Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 SCC] (1).
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