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1.
The observational research handbook : understanding how consumers live with your product / Bill Abrams.

by Abrams, Bill | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.83 ABO] (1).

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2.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 ARC] (1).

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3.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 ARC] (1).

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4.
Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ARC] (2).

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5.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 HAM] (2).

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6.
Consumer behavior / John C. Mowen, Michael Minor.

by Mowen, John C | Minor, Michael, 1950-.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice-Hall, c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.36 MOC] (1).

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