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1.
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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 6th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82/SHA] (1).
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2.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/BEA] (1).
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3.
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 SMM] (1).
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4.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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5.
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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors.
by Costa, Janeen Arnold | Bamossy, Gary J, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : SAGE Publications, c1995Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/348 MAR] (1).
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6.
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Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
by Percy, Larry | Rossiter, John R | Elliott, Richard H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 PES] (1).
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7.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADG] (1).
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8.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BEA] (1).
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9.
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 SMM] (1).
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10.
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R | Taylor, Jonathan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.36 SMM] (1).
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11.
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Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
by Wind, Yoram | Mahajan, Vijay | Gunther, Robert E, 1960-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002Other title: Strategies for reaching the new hybrid consumer.Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 WIC] (1).
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12.
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Advertising communications & promotion management / John R. Rossiter, Larry Percy.
by Rossiter, John R | Percy, Larry. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Other title: Advertising communications and promotion management.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ROA] (1).
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13.
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications | Marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INJ] (1).
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14.
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).
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15.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: No items available
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16.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).
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17.
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Public relations in the marketing mix : introducing vulnerability relations / Jordan Goldman.
by Goldman, Jordan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : Crain Books, c1984Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.62 GOP] (1).
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18.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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19.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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20.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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