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1. Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].

by [ Orville C, Walker.] | Walker, Orville C | Walker, Orville C. Marketing strategy.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD723] (1).

2. Marketing Strategy / A Decision-Focused Approach : Walker.

by Walker | Boyd | Mullins | Larreche.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD1134] (1).