|
|
1.
|
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, L. (Leslie) | McDonald, Malcolm | De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.314 CHC] (1).
|
|
|
2.
|
IMC : using advertising and promotion to build brands / Tom Duncan.
by Duncan, Tom (Thomas R.). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 DUI] (1).
|
|
|
3.
|
Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 ADT] (1).
|
|
|
4.
|
IMC : using advertising and promotion to build brands / Tom Duncan.
by Duncan, Tom (Thomas R.). Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 DUI] (1).
|
|
|
5.
|
Principles of advertising & IMC / Tom Duncan.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 DUP] (1).
|
|
|
6.
|
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 CLB] (1).
|
|
|
7.
|
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.
by Marconi, Joe | American Marketing Association. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.285 MAR] (1).
|
|
|
8.
|
Principles of advertising & IMC / Tom Duncan. Students CD Room.
by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago, IL : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents only Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD413] (1).
|
|
|
9.
|
Marketing through minefields.
by Harvard Business School Publishing Corporation. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Harvard Business Press; c2008Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAR] (5).
|
|
|
10.
|
Creating your library brand : communicating your relevance and value to your patrons / Elisabeth Doucett.
by Doucett, Elisabeth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : American Library Association, 2008Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1902 DOC] (1).
|
