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1.
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Media monoliths : how great media brands thrive and survive / Mark Tungate.
by Tungate, Mark, 1967-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.47 MEM] (1).
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2.
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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.
by Alsop, Ronald. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Free Press, c2004Other title: Eighteen immutable laws of corporate reputation.Online access: Contributor biographical information | Publisher description | Table of contents only | Sample text Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.45 ALT] (1).
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3.
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Fame & fortune : how successful companies build winning reputations / Charles J. Fombrun, Cees B.M. van Riel.
by Fombrun, Charles J | Riel, C. B. M. van. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Education, c2004Other title: Fame and fortune.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 FOF] (1).
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4.
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Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, L. (Leslie) | McDonald, Malcolm | De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.314 CHC] (1).
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5.
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Brand royalty : how the world's top 100 brands thrive and survive / Matt Haig.
by Haig, Matt. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, Va. : Kogan Page, c2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 HAB] (1).
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6.
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A branded world : adventures in public relations and the creation of superbrands / Michael Levine.
by Levine, Michael, 1954-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : J. Wiley, c2003Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.209 LEB] (1).
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7.
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Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 CLB] (1).
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8.
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How to measure and manage your corporate reputation / Terry Hannington.
by Hannington, Terry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 HAH] (1).
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9.
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A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell.
by Bedbury, Scott | Fenichell, Stephen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Viking, 2002Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 NEB] (1).
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10.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane, 1956- | Paramesaran, M. G | Jacob, Isaac. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008; New Delhi: Pearson, 2013Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.827 KES] (2).
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