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1.
Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.

by Surmanek, Jim.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 SUA] (1).

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2.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).

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3.
Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

by Sissors, Jack Zanville, 1919- | Bumba, Lincoln.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.11 SIS] (1).

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4.
International advertising : communicating across cultures / Barbara Mueller.

by Mueller, Barbara, 1958-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont : Wadsworth Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 INB] (1).

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5.
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan.

by Mooij, Marieke K. de, 1943- | Keegan, Warren J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 MOO] (1).

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6.
Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly.

by Bly, Robert W.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : H. Holt, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BLY] (1).

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7.
Advertising media planning / Jack Z. Sissors and Roger B. Baron.

by Sissors, Jack Zanville, 1919- | Baron, Roger B.

Edition: 7th ed. Indian ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : New York : McGraw-Hill Education (India), c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.111 SIA] (1).

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8.
The media handbook : a complete guide to advertising media selection, planning, research, and buying /

by Katz, Helen E [author.].

Edition: 6th edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York; London: Routledge, c2017Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (3).

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9.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Seventh edition.Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).

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