Wazir Agha Library, UOS

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1.
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.

by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Wadsworth, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 JAI] (1).

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2.
The future of advertising : new media, new clients, new consumers in the post-television age / Joe Cappo.

by Cappo, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago, Ill. : McGraw-Hill, 2003Online access: Contributor biographical information | Table of contents | Publisher description Availability: No items available

3.
The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

by McAllister, Matthew P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, c1996Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1042 MCA] (1).

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4.
The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.

by Jones, John Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADV] (1).

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