Wazir Agha library

Online Public Access Catalogue

	1.	Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A. Edition: 6th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : Thomson South-Western, c2003Other title: Advertising, promotion, and supplemental aspects of integrated marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.82/SHA] (1). Place hold
	2.	How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird. by Bird, Drayton. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: Publisher description \| Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BIH] (1). Place hold