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1. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).

2. Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ZIE] (2).

3. Marketing channels : a management view / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 ROM] (2).

4. Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DIM] (1).

5. Marketing : best practices / Michael R. Czinkota ... [et al.].

by Czinkota, Michael R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth ; Dryden, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CZM] (1).

6. Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DIM] (1).

7. Marketing management / Peter R. Dickson.

by Dickson, Peter R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 DIM] (1).

8. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).

9. Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 REE] (1).

10. Marketing : best practices / Michael R. Czinkota ... [et al.].

by Czinkota, Michael R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth ; Dryden, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 CZM] (1).

11. Contemporary marketing.

Material type: serial Continuing resource; Format: print Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).

12. Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

by Czinkota, Michael R | Ronkainen, Ilkka A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 CZG] (1).

13. Contemporary marketing.

Material type: serial Continuing resource; Format: print Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).

14. Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.

by Hutt, Michael D | Speh, Thomas W.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 HUB] (2).

15. Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.

by Parente, Donald.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).

16. Basic marketing research / Gilbert A. Churchill, Jr.

by Churchill, Gilbert A.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).

17. Exploring marketing research / William G. Zikmund.

by Zikmund, William G.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).

18. Marketing channels : a management view / Bert Rosenbloom.

by Rosenbloom, Bert.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.366 ROM] (1).

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