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1. The art of writing advertising : conversations with William Bernbach ... [et al.] / interviewed by Denis Higgins.

by Higgins, Denis | Bernbach, William.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).

2. The observational research handbook : understanding how consumers live with your product / Bill Abrams.

by Abrams, Bill | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Il. : NTC Business Books, c2000Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.83 ABO] (1).

3. Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis.

by Lewis, Herschell Gordon, 1926-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 656.6 LES] (1).

4. How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin.

by Gruenwald, George.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Other title: Profitable new products.Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 PRG] (2).

5. Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes.

by Schultz, Don E | Barnes, Beth E | Schultz, Don E. Strategic advertising campaigns.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.84 SCS] (1).

6. Advertising media planning / Jack Z. Sissors, Lincoln Bumba.

by Sissors, Jack Zanville, 1919- | Bumba, Lincoln.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.11 SIS] (1).

7. Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes.

by Schultz, Don E | Barnes, Beth E.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCS] (1).

8. Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

by Schultz, Don E | Kitchen, Philip J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).

9. State of the art marketing research / A.B. Blankenship, George Edward Breen, Alan Dutka.

by Blankenship, Albert Breneman, 1914- | Breen, George Edward, 1911- | Dutka, Alan F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c1998Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BLS] (1).

10. Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.

by Terrill, Craig | Middlebrooks, Arthur.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).

11. Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

by Heilbrunn, Jeffrey | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia.Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658.003 MAR] (1).

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