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1.
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Theory and research in mass communication : contexts and consequences / David K. Perry.
by Perry, David K. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Erlbaum, 2002Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/PET] (1).
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2.
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SPSS for psychologists : a guide to data analysis using SPSS for Windows, versions 9, 10, and 11 / Nicola Brace, Richard Kemp, and Rosemary Snelgar.
by Brace, Nicola | Kemp, Richard | Snelgar, Rosemary. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2006Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 150/.151] (2).
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3.
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The Student teacher's handbook / Andrew I. Schwebel ... [et. al.].
by Schwebel, Andrew I. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 370.733 SCS] (1).
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4.
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Learning to read : basic research and its implications / edited by Laurence Rieben, Charles A. Perfetti.
by Rieben, Laurence | Perfetti, Charles A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, c1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 372.4072 LEA] (1).
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5.
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Measurement, design, and analysis : an integrated approach / Elazar J. Pedhazur, Liora Pedhazur Schmelkin.
by Pedhazur, Elazar J | Schmelkin, Liora Pedhazur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 300.1 PEM] (1).
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6.
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Statistics as principled argument / Robert P. Abelson.
by Abelson, Robert P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1995Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 001.422 ABS] (1).
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7.
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Justice in the workplace / edited by Russell Cropanzano.
by Cropanzano, Russell. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1993-2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 JUS] (1).
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8.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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9.
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Television and political advertising / edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
by Biocca, Frank | University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 TEL] (1).
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10.
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Television and political advertising / edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
by Biocca, Frank | University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1932 TEL] (1).
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11.
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Statistical methods for communication science / Andrew F. Hayes.
by Hayes, Andrew F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.202 HAS] (1).
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