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1. Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, [1995]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JOP] (1).

2. Principles and practice of marketing / David Jobber.

by Jobber, David, 1947-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD1052] (1).