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1. Public relations : the complete guide / Joe Marconi.

by Marconi, Joe.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Ohio : [S.l.] : South-Western ; American Marketing Association, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 MAP] (1).

2. Marketing encyclopedia : issues and trends shaping the future / Jeffrey Heilbrunn, editor.

by Heilbrunn, Jeffrey | American Marketing Association.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1995Other title: American Marketing Assocication marketing encyclopedia | AMA marketing encyclopedia.Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658.003 MAR] (1).