Wazir Agha Library, UOS

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.368 LOS] (1).

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2.
Services Marketing : People, Technology, Strategy Christopher Lovelock

by Lovelock, Christopher | Wirtz , Jochen [Chatterjee , Jayanta].

Edition: 7 th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Pearson, c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LOS] (1).

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