Wazir Agha library

Online Public Access Catalogue

	1.	Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by Tellis, Gerard J, 1950-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 TEE] (1). Place hold
	2.	Unrelenting innovation : how to build a culture for market dominance / by Tellis, Gerard J, 1950-. Edition: 1st ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: San Francisco : Jossey-Bass, c2013Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.463 TIU] (1). Place hold