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1. Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.

by Pride, William M | Hughes, Robert James, 1946- | Kapoor, Jack R, 1937-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Houghton Mifflin Co., c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 PRI] (1).

2. Marketing express / William M. Pride, O.C. Ferrell

by Pride, William M, 1942- | Ferrell, O. C.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mason, Oh. : South-Western Cengage Learning, 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PRM] (5).

3. Marketing /

by Pride, William M | Ferrell, O. C.

Edition: 2012 ed./16th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia : South-Western Cengage Learning, [2012]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PRM] (1).