Wazir Agha Library, UOS

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Principles of services marketing /

by Palmer, Adrian.
Published by : McGraw-Hill, (London ; | New York :) Physical details: xvi, 516p. : ill. ; 24 cm. ISBN:0077077466 :.
Subject(s): Marketing -- Management. | Service industries -- Marketing.
Year: 2001
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
658.8 PAP (Browse shelf) Available 63898

Includes bibliographical references (p. [331]-340) and index.

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