Wazir Agha Library, UOS

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Consumer behavior /

by Mowen, John C.
Additional authors: Minor, Michael, -- 1950-
Edition statement:5th ed. Published by : Prentice-Hall, (Upper Saddle River, N.J. :) Physical details: xxi, 696 p. : ill. (some col.) ; 27 cm. ISBN:0137371152.
Subject(s): Consumer behavior. | Consumers -- United States.
Year: 1998
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Item type Current location Call number Status Date due Barcode
Books Books University of Sargodha-Central Library
659.36 MOC (Browse shelf) Available 53197

Includes bibliographical references and indexes.

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