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1. Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst) | Pearce, Charles (R. Charles).

Edition: Annotated instructor's ed. / Charles Pearce.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1/WIA] (2).

2. Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 WEA] (1).

3. Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (1).

4. Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (3).

5. Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications | Marketing communications.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 INJ] (1).

6. Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (2).

7. Advertising & IMC : principles & practice / Wells, William, ; Moriarty, Sandra E.; Pearce, Charles

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 MOA] (1).