Wazir Agha library

Online Public Access Catalogue

	1.	Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) \| McDonald, Malcolm \| De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Table of contents \| Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.314 CHC] (1). Place hold
	2.	Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm \| Dunbar, Ian, 1951-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; MA : Elsevier/Butterworth-Heinemann, 1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DOM] (1). Place hold