Marketing management :
by Guiltinan, Joseph P.
Series: McGraw-Hill series in marketing Edition statement:6th ed. Published by : McGraw-Hill Companies, (New York :) Physical details: xvi, 463 p. : ill. ; 24 cm. ISBN:007049097X. Year: 1997Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 658.3 GUM (Browse shelf) | Available | 51356 |
Includes bibliographical references (p. 443-446) and index.
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