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1. Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 LOS] (1).

2. Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.368 LOS] (1).

3. MANAGING SERVICE : marketing, operations, and human resources ; Lovelock, Christopher H

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: America : Prentice Hall ; 1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 CHM] (1).

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