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1. Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAO] (1).

2. Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).

3. Marketing Strategy / A Decision-Focused Approach : Walker.

by Walker | Boyd | Mullins | Larreche.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2003Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD1134] (1).