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1. Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BEM] (1).

2. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 B EM] (1).

3. Marketing, principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2001Other title: Marketing, principles and perspectives.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.31 BEM] (1).

4. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2007Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD778] (1).

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