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1. Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1995Availability: No items available

2. Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Wiley, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 AAM] (1).