Wazir Agha Library, UOS

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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).

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2.
The media handbook : a complete guide to advertising media selection, planning, research, and buying /

by Katz, Helen E [author.].

Edition: 6th edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York; London: Routledge, c2017Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (3).

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3.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Edition: Seventh edition.Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).

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