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1. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (1).

2. Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors.

by Swartz, Teresa A | Iacobucci, Dawn.

Material type: book Book; Format: print Publisher: Thousand Oaks : Sage Publications, c2000Other title: Handbook of services marketing and management.Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 HAN] (1).

3. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (2).

4. Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.

by Churchill, Gilbert A | Iacobucci, Dawn.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 CHM] (1).

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