Wazir Agha Library, UOS

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Boston : Viva Books , 1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WIS] (2).

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2.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WIS] (1).

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3.
eMarketing excellence : the heart of ebusness / PR Smith and Dave Chaffey.

by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963- | Chartered Institute of Marketing.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 SME] (1).

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