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1. Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAO] (1).

2. Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd, Harper W.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).

3. Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd, Harper W.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).

4. Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.

by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).

5. Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.

by Boyd, Harper W | Westfall, Ralph L [joint author.].

Edition: 3d ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BOM] (1).

6. Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

by Boyd Harper W | Boyd, Harper W.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD401] (1).