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1. Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 ARC] (1).

2. Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 ARC] (1).

3. Consumers / Eric Arnould, Linda Price, George Zinkhan.

by Arnould, Eric J | Price, Linda | Zinkhan, George M. (George Martin).

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ARC] (2).