The observational research handbook :
by Abrams, Bill.
Additional authors:
American Marketing Association.
Published by :
NTC Business Books,
(Lincolnwood, Il. :)
Physical details: xxiv, 277 p. : ill. ; 24 cm.
ISBN:065800073X.
Year: 2000
Online resources:
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | University of Sargodha-Central Library | 656.83 ABO (Browse shelf) | Available | 51443 |
At head of title: American Marketing Association.
Includes bibliographical references (p. 267-269) and index.
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