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81.
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Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAO] (1).
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82.
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The marketer's troubleshooter / Craig S. Rice.
by Rice, Craig S. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Paramus, NJ : Prentice Hall, 2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
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83.
|
Principles and practice of marketing / David Jobber.
by Jobber, David, 1947-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, [1995]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 JOP] (1).
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84.
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Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof. / James Stephenson.
by Stephenson, James, 1966-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Irvine, CA : Entrepreneur Press, 2003Other title: Ultimate small business marketing guide.Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 STU] (1).
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85.
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The 10-minute marketer's secret formula : a shortcut to extraordinary profits using neighborhood marketing / Tom Feltenstein.
by Feltenstein, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [Irvine, CA] : Entrepreneur Press, c2004Online access: Contributor biographical information | Publisher description Availability: No items available
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86.
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Introduction to marketing concepts / Graeme Drummond, John Ensor.
by Drummond, Graeme | Ensor, John. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DRI] (1).
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87.
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When marketing becomes a minefield.
by Harvard Business School. Press. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Harvard Business School Press, c2004Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAW] (1).
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88.
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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.].
by Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 MAO] (1).
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89.
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Principles of services marketing / Adrian Palmer.
by Palmer, Adrian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PAP] (1).
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90.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8] (6).
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91.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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92.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 CRS] (1).
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93.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : J. Wiley, c1998Online access: Table of Contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOG] (1).
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94.
|
Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c2001Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOG] (1).
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95.
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Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 MAJ] (1).
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96.
|
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Boston : Viva Books , 1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WIS] (2).
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97.
|
The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West.
by Gorchels, Linda | West, Chuck | Marien, Edward J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, : McGraw-Hill, c2004Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.87 GOM] (1).
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98.
|
The world's best-known marketing secret : building your business with word-of-mouth marketing / Ivan R. Misner.
by Misner, Ivan R, 1956-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Austin, Tex. : Bard & Stephen, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.812 MIS] (1).
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99.
|
Marketing planning guide / Robert E. Stevens, David L. Loudon, William E. Warren.
by Stevens, Robert E, 1942- | Loudon, David L | Warren, William E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Haworth Press, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 STE] (1).
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100.
|
Social responsibility in marketing : a proactive and profitable marketing management strategy / A. Coskun Samli.
by Samli, A. Coskun. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Westport, Conn. : Quorum Books, 1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/02 SAM] (1).
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