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81.
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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
by Wimmer, Roger D | Dominick, Joseph R. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/WIM] (3).
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82.
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Copywriting for the electronic media : A practical guide/ Millan D. Meeske
by Meeske,Milan D. Edition: 4rth ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Canadia : Holly J.Allen c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.14 MEC] (1).
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83.
|
Media monoliths : how great media brands thrive and survive / Mark Tungate.
by Tungate, Mark, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.47 MEM] (1).
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84.
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Media law / Ralph L. Holsinger, Jon Paul Dilts.
by Holsinger, Ralph L | Dilts, Jon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.73 HOM] (1).
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85.
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Mass media law and regulation / William E. Francois.
by Francois, William E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.73 FRM] (1).
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86.
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The journalist's handbook on libel and privacy / Barbara Dill.
by Dill, Barbara. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : London : Free Press ; Collier Macmillan, c1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 346.730 DIJ] (1).
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87.
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Media and public relations / J. K. Singh
by Singh, J. K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : APH Publishing, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 361.941 SIM] (1).
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88.
|
Media and learning / Shahzad Ahmed
by Ahmed, Shahzad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Anmor publication, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 373.133 AHM] (1).
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89.
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Mass communication theory : an introduction / Denis McQuail.
by McQuail, Denis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Beverly Hills : Sage Publications, c1983Availability: No items available
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90.
|
Media, risk and science / Stuart Allan.
by Allan, Stuart. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Philadelphia : Open university press, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 500 ALM] (1).
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91.
|
Critical studies in media commercialism / edited by Robin Andersen and Lance Strate.
by Andersen, Robin | Strate, Lance. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, 2000Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 CRI] (1).
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92.
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Automating media centers and small libraries: a microcomputer-based approach/ Dania Bilal
by Bilal, Dania. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: United States of America : Libraries unlimited ; c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 020 BIA] (1).
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93.
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Insight : Media lab in experimental psychology / John A. Baro
by Baro, John A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Austrailia : Thomson , c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 150 BAI] (1).
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94.
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Effective media relations / Michael Bland, Alison Theaker and David Wragg
by Bland, Michael | Theaker, Alison | Wragg, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Kogan Page , c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 791.450 BLE] (1).
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95.
|
Writing for the mass media / James Glen Stovall.
by Stovall, James Glen. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson/Allyn & Bacon, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.066 STW] (1).
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96.
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The media student's book / Gill Branston with Roy Stafford.
by Branston, Gill | Stafford, Roy. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 BRM] (1).
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97.
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Community media handbook, by A. C. Lynn Zelmer.
by Zelmer, A. C. Lynn, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Metuchen, N.J., Scarecrow Press, 1973Availability: Items available for loan: University of Sargodha-Central Library [Call number: 621.38 ZEC] (1).
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98.
|
Health education and the media : proceedings of an international conference organized jointly by the Scottish Health Education Group, Edinburgh, and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 24-27 March, 1981 / editors, D.S. Leathar, G.B. Hastings, J.K. Davies.
by Leathar, D. S | Hastings, G. B | Davies, John Kenyon | Scottish Health Education Group | University of Strathclyde. Department of Marketing. Advertising Research Unit. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford [Eng.] ; New York : Pergamon Press, 1981Availability: Items available for loan: University of Sargodha-Central Library [Call number: 613/.07 LEA] (1).
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99.
|
Remote control : new media, new ethics / edited by Catharine Lumby, Elspeth Probyn.
by Lumby, Catharine | Probyn, Elspeth, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge ; New York : Cambridge University Press, 2003Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 620.46 REM] (1).
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100.
|
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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