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81.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Harcourt College Publishers, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 HUB] (2).
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82.
|
Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KEG] (1).
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83.
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : Wiley, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KOG] (1).
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84.
|
Marketing management : text and cases / Robert J. Dolan.
by Dolan, Robert J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 DOM] (1).
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85.
|
The naked market : marketing methods for the 80s / Robert Heller.
by Heller, Robert, 1932-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : Sidgwick & Jackson, 1984Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 HEN] (1).
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86.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: No items available
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87.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).
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88.
|
Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.
by Schultz, Don E | Kitchen, Philip J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Chicago, Ill. : NTC Business Books, c2001Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCC] (1).
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89.
|
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEB] (1).
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90.
|
Marketing management / Michael R. Czinkota, Masaaki Kotabe.
by Czinkota, Michael R | Kotabe, Masaaki. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati : South-Western College Pub., c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 CZM] (1).
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91.
|
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 ONI] (1).
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92.
|
Marketing management / Philip Kotler.
by Kotler, Philip. Edition: Millennium ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOM] (3).
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93.
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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, 2005Availability: No items available
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|
|
94.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 ENG] (1).
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95.
|
Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Princeton, NJ : Bloomberg Press, 2004Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.382 CLB] (1).
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96.
|
Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks.
by Terrill, Craig | Middlebrooks, Arthur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 TEM] (1).
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97.
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.366 ROM] (1).
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98.
|
Financial Services Marketing: A reader / edited by Arthur Meidan & et. al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).
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99.
|
Creating New Clients : Marketing and selling professional services / Kevin Walker
by Walker, Kevin | Ferguson, Cliff | Denvir, Paul. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Continuum ; c1998Availability: No items available
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|
|
100.
|
Marketing Research : Measurement, Method & Application / Raymond Kent
by Kent, Raymond. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Thomson ; c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 KEM] (1).
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