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81. The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister.

by McAllister, Matthew P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks : Sage Publications, c1996Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1042 MCA] (1).

82. Advertising and new media / Christina Spurgeon.

by Spurgeon, Christina.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2007Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.134 SPA] (1).

83. The next hurrah : the communications revolution in American politics / Richard Armstrong.

by Armstrong, Richard, 1952-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Beech Tree Books, c1988Availability: Items available for loan: University of Sargodha-Central Library [Call number: 324.7 ARM] (1).

84. A dictionary of communication and media studies / James Watson and Anne Hill.

by Watson, James, 1936- | Hill, Anne, 1952-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : New York, NY : E. Arnold ; Distributed by Routledge, Chapman, and Hall, 1993Availability: Items available for reference: University of Sargodha-Central Library [Call number: 302.03 WAD] (1).

85. Writing for the mass media / James Glen Stovall.

by Stovall, James Glen.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson/Allyn & Bacon, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.066 STW] (1).

86. Managing media work / Mark Deuze editor.

by Deuze, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, c2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230 DEM] (1).

87. Research methods for media and cultural studies / Krishna

by Menon, Krishna.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi : Manglam Publications ; 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MER] (1).

88. Mass communication and it digital transformation / R. C. Ramanujam

by Ramanujam, R. C [Dr].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : APH Publishing Corporation ; 2009Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 RAM] (1).

89. British cultural studies : an introduction / Graeme Turner.

by Turner, Graeme.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 306.409 TUB] (1).

90. Media education /

by Padala, Shanmukha Rao | Suryanarayana, N.V.S | Himabindu, Goteti.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : A P H Publishing Co. ; 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 371.3350944 PAM] (1).

91. Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

by Wimmer, Roger D | Dominick, Joseph R.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Thomson/Wadsworth, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230 WIM] (34).

92. Mass communication theory : foundations, ferment, and future / Stanley J. Baran, Dennis K. Davis.

by Baran, Stanley J | Davis, Dennis K.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Thomson/Wadsworth, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.2301 BAM] (1).

93. Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh.

by Pavlik, John V. (John Vernon) | McIntosh, Shawn.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Oxford University Press, 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 PAC] (1).

94. Mass Communication : introduction to information revolution, theories, skills and practices.

by Mahsud, Muhammad Nawaz.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Islamabad : Higher Education Commission ; c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 MAM] (1).

95. Webster's New World dictionary of media and communications / Richard Weiner.

by Weiner, Richard, 1927-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Webster's New World : Distributed by Prentice Hall Trade Sales, c1990Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230 WEW] (1).

96. Understanding media economics / Gillian Doyle.

by Doyle, Gillian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage, 2002Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.473 DOU] (1).

97. Mass Media, The Polotics and the Politicians : A Mismatched Troika of Pakistan / Zafar Iqbal

by Iqbal, Zafar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Islamabad : Govern of Pakistan ; 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230 IQM] (1).

98. The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy.

by Folkerts, Jean | Lacy, Stephen, 1948-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson A and B, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 FOM] (2).

99. Introducing mass communication / Michael W. Gamble, Teri Kwal Gamble.

by Gamble, Michael, 1943- | Gamble, Teri Kwal.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 001.51 GAI] (1).

100. Media, communication and development : three approaches / Linje Manyozo ; [foreword by Nora C. Quebral].

by Manyozo, Linje, 1975-.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks : SAGE, 2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230 LIM] (1).