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61.
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Holding corporations accountable : corporate conduct, international codes, and citizen action / Judith Richter.
by Richter, Judith, 1954-. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Zed Books, 2001Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4/08 RIC] (1).
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62.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 JOG] (1).
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63.
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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.
by Groucutt, Jon | Leadley, Peter, 1943- | Forsyth, Patrick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 GRM] (1).
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64.
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 CRS] (1).
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65.
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Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 15ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2016Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 KOM] (1). Checked out (1).
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66.
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Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico.
by Zikmund, William G | D'Amico, Michael. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Minneapolis/St. Paul : West, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 EFW] (1).
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67.
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 KES] (1).
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68.
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
by Bearden, William O, 1945- | Ingram, Thomas N | LaForge, Raymond W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2004Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BEM] (1).
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69.
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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors.
by Costa, Janeen Arnold | Bamossy, Gary J, 1949-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : SAGE Publications, c1995Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8/348 MAR] (1).
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70.
|
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ETM] (1).
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71.
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Contemporary marketing / Louis E. Boone, David L. Kurtz.
by Boone, Louis E | Kurtz, David L. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, 2005Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 BOC] (1).
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72.
|
Marketing research: a problem solving approach/ Seymour Sudman and Edward Blair
by Sudman, Seymour. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-hill; c1998Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 SUM] (1).
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73.
|
Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott.
by Percy, Larry | Rossiter, John R | Elliott, Richard H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; New York : Oxford University Press, 2001Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4012 PES] (1).
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74.
|
Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2003Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 SMG] (1).
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75.
|
Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 JAM] (1).
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76.
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Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
by Bloom, Paul N | Gundlach, Gregory T. (Gregory Thomas). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2001Online access: Publisher description | Table of contents only Availability: No items available
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77.
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Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors.
by Bloom, Paul N | Gundlach, Gregory T. (Gregory Thomas). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 HAN] (1).
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78.
|
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
by Lehmann, Donald R | Winer, Russell S. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 LEA] (1).
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79.
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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci.
by Churchill, Gilbert A | Iacobucci, Dawn. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Harcourt College Publishers, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHM] (1).
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80.
|
Marketing channels / Barry Berman.
by Berman, Barry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1996Online access: Publisher description | Table of Contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAB] (1).
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