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61. Creating the customer-driven academic library / Jeannette Woodward.

by Woodward, Jeannette A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago : American Library Association, 2009Online access: Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 027.70973 WOC] (1).

62. Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee.

by Wilcox, Dennis L | Ault, Phillip H, 1914- | Agee, Warren Kendall.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson, 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 WIP] (1).

63. Public relations writing : form & style.

by Newsom, Doug | Haynes, Jim, 1937-.

Edition: 8th ed. / Doug Newsom, Jim Haynes.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Thomson Wadsworth, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 NEP] (1).

64. Social media campaigns : strategies for public relations and marketing /

by Kim, Carolyn Mae [author.].

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.872 MAS] (3).

65. Data-driven public relations research : 21st century practices and applications / Jim Eggensperger and Natalie Redcross.

by Eggensperger, Jim [author.] | Redcross, Natalie [author.].

Edition: 1 Edition.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2019Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2072] (1).