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61.
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Theory and research in mass communication : contexts and consequences / David K. Perry.
by Perry, David K. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Erlbaum, 2002Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.230/PET] (1).
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62.
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Critical Readings: Sport, culture, and the media : critical readings David Rowe.
by Rowe, David, 1954-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Buckingham [England] : Open University Press, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 306.48 ROC] (1).
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63.
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McQuail's mass communication theory / Denis McQuail.
by McQuail, Denis. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 2005Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 QUM] (1).
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64.
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The media student's book / Gill Branston and Roy Stafford.
by Branston, Gill | Stafford, Roy. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2003Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/ BRM] (1).
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65.
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Understanding mass communication : a liberal arts perspective/ Melvin L. DeFleur, Everette E. Dennis.
by DeFleur, Melvin L. (Melvin Lawrence), 1923- | Dennis, Everette E. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin, c1994Availability: No items available
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66.
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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
by Wimmer, Roger D | Dominick, Joseph R. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 WIM] (3).
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67.
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Visions of the First Amendment for a new millennium : Americans speak out on the future of free expression / Robert Bennett ... [et al.].
by Bennett, Robert W. (Robert William), 1941- | Northwestern University (Evanston, Ill.). Annenberg Washington Program in Communications Policy Studies. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Washington : Annenberg Washington Program, Communications Policy Studies, Northwestern University, c1992Availability: Items available for loan: University of Sargodha-Central Library [Call number: 323.4 BEV] (1).
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68.
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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
by Wimmer, Roger D | Dominick, Joseph R. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, CA : Thomson/Wadsworth, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23/WIM] (3).
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69.
|
Media monoliths : how great media brands thrive and survive / Mark Tungate.
by Tungate, Mark, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.47 MEM] (1).
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70.
|
Media law / Ralph L. Holsinger, Jon Paul Dilts.
by Holsinger, Ralph L | Dilts, Jon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1987Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.73 HOM] (1).
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71.
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Mass media law and regulation / William E. Francois.
by Francois, William E. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley, c1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 343.73 FRM] (1).
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72.
|
The journalist's handbook on libel and privacy / Barbara Dill.
by Dill, Barbara. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : London : Free Press ; Collier Macmillan, c1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 346.730 DIJ] (1).
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73.
|
Mass communication theory : an introduction / Denis McQuail.
by McQuail, Denis. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Beverly Hills : Sage Publications, c1983Availability: No items available
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74.
|
Critical studies in media commercialism / edited by Robin Andersen and Lance Strate.
by Andersen, Robin | Strate, Lance. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Oxford University Press, 2000Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 CRI] (1).
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75.
|
Writing for the mass media / James Glen Stovall.
by Stovall, James Glen. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Pearson/Allyn & Bacon, c2006Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.066 STW] (1).
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76.
|
The media student's book / Gill Branston with Roy Stafford.
by Branston, Gill | Stafford, Roy. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 302.23 BRM] (1).
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77.
|
Community media handbook, by A. C. Lynn Zelmer.
by Zelmer, A. C. Lynn, 1943-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Metuchen, N.J., Scarecrow Press, 1973Availability: Items available for loan: University of Sargodha-Central Library [Call number: 621.38 ZEC] (1).
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78.
|
Health education and the media : proceedings of an international conference organized jointly by the Scottish Health Education Group, Edinburgh, and the Advertising Research Unit, Department of Marketing, University of Strathclyde, Edinburgh, 24-27 March, 1981 / editors, D.S. Leathar, G.B. Hastings, J.K. Davies.
by Leathar, D. S | Hastings, G. B | Davies, John Kenyon | Scottish Health Education Group | University of Strathclyde. Department of Marketing. Advertising Research Unit. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford [Eng.] ; New York : Pergamon Press, 1981Availability: Items available for loan: University of Sargodha-Central Library [Call number: 613/.07 LEA] (1).
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79.
|
Remote control : new media, new ethics / edited by Catharine Lumby, Elspeth Probyn.
by Lumby, Catharine | Probyn, Elspeth, 1958-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cambridge ; New York : Cambridge University Press, 2003Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 620.46 REM] (1).
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80.
|
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2003Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 KAM] (1).
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