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61.
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Marketing management / Peter R. Dickson.
by Dickson, Peter R. Edition: 2nd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DIM] (1).
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62.
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Marketing management / Peter R. Dickson.
by Dickson, Peter R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 DIM] (1).
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63.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2004Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 PEM] (1).
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64.
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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Companies, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 GUM] (1).
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65.
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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 LAM] (1).
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66.
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Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
by Boyd, Harper W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).
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67.
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Strategic marketing / David W. Cravens.
by Cravens, David W. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.32 CRS] (1).
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68.
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Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 HUB] (1).
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69.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JOG] (1).
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70.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
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71.
|
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
by Boyd, Harper W. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 BOM] (1).
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72.
|
Business marketing.
by Bingham, Frank G | Gomes, Roger | Knowles, Patricia A. Edition: 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 BIM] (1).
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73.
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Marketing planning & strategy / Subhash C. Jain.
by Jain, Subhash C, 1942-. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Cincinnati, Ohio : South-Western College Pub., 2000Other title: Marketing planning and strategy.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 JAM] (1).
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74.
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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.
by Wilson, R. M. S. (Richard Malcolm Sano) | Gilligan, Colin | Chartered Institute of Marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.802 WIS] (1).
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75.
|
Contemporary strategic marketing / Ross Brennan ... [et al.].
by Brennan, Ross, 1957- | Brennan, Ross, 1957-. Contemporary strategic marketing. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 BRC] (1).
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76.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 PEM] (1).
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77.
|
Marketing / David Mercer.
by Mercer, David (David Steuart). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 MEM] (1).
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78.
|
Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
by Quelch, John A | Bartlett, Christopher A, 1943-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Reading, Mass. : Addison-Wesley, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 QUG] (1).
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79.
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Global marketing management / Warren J. Keegan.
by Keegan, Warren J | Green, Mark C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 KAG] (1).
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80.
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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2006Online access: Publisher description | Table of contents only Availability: No items available
|
