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61.
|
How to make a fortune on the information superhighway : everyone's guerrilla guide to marketing on the Internet and other on-line services / Laurence A. Canter and Martha S. Siegel.
by Canter, Laurence A | Siegel, Martha S. Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : HarperCollins Publishers, c1994Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 CAN] (1).
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62.
|
Television and political advertising / edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
by Biocca, Frank | University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 TEL] (1).
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63.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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|
|
64.
|
The advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones.
by Jones, John Philip. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c1999Online access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ADV] (1).
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65.
|
Copywriting for the electronic media : a practical guide / Milan D. Messke, R.C. Norris.
by Meeske, Milan D | Norris, R. C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Belmont, Calif. : Wadsworth Pub. Co., c1987Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.14 MEC] (1).
|
|
|
66.
|
Television and political advertising / edited by Frank Biocca (Center for Research in Journalism and Mass Communication, University of North Carolina at Chapel Hill).
by Biocca, Frank | University of North Carolina at Chapel Hill. Center for Research in Journalism and Mass Communication. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, 1991Online access: Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1932 TEL] (1).
|
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67.
|
Advertising / Roderick White.
by White, Roderick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; New York : McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WHA] (1).
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|
68.
|
The psychology of advertising / Bob M. Fennis and Wolfgang Stroebe.
by Fennis, Bob Michaël, 1968- | Stroebe, Wolfgang. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hove, East Sussex ; New York : Psychology Press, 2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1019 FEP] (1).
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|
69.
|
Media Organization and Management : Issues and Challenges/ S.K. Swami
by Swami, S.K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Cyber Tech Publications; 2011Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 SWM] (1).
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|
70.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: No items available
|
|
|
71.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: No items available
|
|
|
72.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2002Availability: Items available for reference: University of Sargodha-Central Library [Call number: CD414] (1).
|
|
|
73.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
|
|
|
74.
|
Bottom-up marketing / by Al Ries and Jack Trout.
by Ries, Al | Trout, Jack. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 RIB] (1).
|
|
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75.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: Global ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York: McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
|
|
|
76.
|
Advertising media planning / Jack Z. Sissors and Roger B. Baron.
by Sissors, Jack Zanville, 1919- | Baron, Roger B. Edition: 7th ed. Indian ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : New York : McGraw-Hill Education (India), c2010Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.111 SIA] (1).
|
|
|
77.
|
Advertising / Frank Jefkins.
by Jefkins, Frank William. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Noida (India): : Pearson Education, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 JEA] (1).
|
|
|
78.
|
Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi: Pearson, 2015Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 CLI] (1).
|
|
|
79.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill/Irwin, c2012Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
|
|
|
80.
|
Data mining for dummies / by Meta S. Brown.
by Brown, Meta S [author.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, [2014]Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 006.312 BRD] (1).
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