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61.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
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62.
|
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.
by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 REE] (1).
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63.
|
Contemporary marketing. Material type: Continuing resource; Format:
print
Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).
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|
64.
|
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 CZG] (1).
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|
65.
|
Contemporary marketing. Material type: Continuing resource; Format:
print
Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).
|
|
66.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).
|
|
67.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).
|
|
68.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).
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|
69.
|
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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|
70.
|
Financial Services Marketing A Reader Arthur Meiden and et. all.
by Meiden, Arthur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).
|
|
71.
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.366 ROM] (1).
|
|
72.
|
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
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|
73.
|
Essentials of managerial finance / Scott Besley, Eugene F. Brigham.
by Besley, Scott | Brigham, Eugene F, 1930-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 BEE] (1).
|
|
74.
|
Financial Services Marketing: A reader / edited by Arthur Meidan & et. al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).
|
|
75.
|
Essentials of managerial finance / Scott Besley, Eugene F. Brigham.
by Besley, Scott | Brigham, Eugene F, 1930-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: No items available
|
|
76.
|
Fundamentals of financial management / Eugene F. Brigham.
by Brigham, Eugene F, 1930-. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Dryden Press, c1989Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 BRF] (1).
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|
77.
|
Understanding management / Richard L. Daft, Dorothy Marcic.
by Daft, Richard L. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Management..Availability: Items available for reference: University of Sargodha-Central Library [Call number: 658 DAU] (1).
|
|
78.
|
Of time and truth; ideas and values for college students, edited by Fred W. Lorch, W. Paul Jones (and) Keith Huntress
by Lorch, Frederick William, 1893- | Jones, W. Paul (Walter Paul), 1891- [joint ed.] | Huntress, Keith Gibson, 1913- [joint ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: [New York] The Dryden press [c1946]Availability: Items available for loan: University of Sargodha-Central Library [Call number: 808.8 TIM] (1).
|
|
79.
|
Organizational behavior / Robert P. Vecchio.
by Vecchio, Robert P. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Dryden Press, c1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 VEO] (2).
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|
80.
|
The price system and resource allocation.
by Eckert, Ross D | Leftwich, Richard H. Edition: 10th ed. / Ross D. Eckert, Richard H. Leftwich.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Dryden Press, c1988Availability: Items available for loan: University of Sargodha-Central Library [Call number: 338.52 ECP] (14).
|