|
|
61.
|
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk.
by Blackwell, Roger D | Blackwell, Kristina S | Talarzyk, W. Wayne. Edition: 4th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press ; Harcourt Brace College Publishers, c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8342 BLC] (1).
|
|
|
62.
|
Operations management : competing in a changing environment / Byron J. Finch, Richard L. Luebbe.
by Finch, Byron J | Luebbe, Richard L. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 FIO] (1).
|
|
|
63.
|
Fundamentals of financial management / Eugene F. Brigham.
by Brigham, Eugene F. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hinsdale, Ill. : Dryden Press, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.4 BRE] (1).
|
|
|
64.
|
Marketing management / Peter R. Dickson.
by Dickson, Peter R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 DIM] (1).
|
|
|
65.
|
Marketing management / Peter R. Dickson.
by Dickson, Peter R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 DIM] (1).
|
|
|
66.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 CHB] (1).
|
|
|
67.
|
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.
by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.321 REE] (1).
|
|
|
68.
|
Marketing : best practices / Michael R. Czinkota ... [et al.].
by Czinkota, Michael R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth ; Dryden, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 CZM] (1).
|
|
|
69.
|
Contemporary marketing. Material type:  Continuing resource; Format:
print
Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).
|
|
|
70.
|
Global marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
by Czinkota, Michael R | Ronkainen, Ilkka A. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.35 CZG] (1).
|
|
|
71.
|
Contemporary marketing. Material type: Continuing resource; Format:
print
Publisher: Hinsdale, Ill. : Dryden Press, 1974-Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 BOC] (1).
|
|
|
72.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente.
by Parente, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 PAA] (1).
|
|
|
73.
|
Basic marketing research / Gilbert A. Churchill, Jr.
by Churchill, Gilbert A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2001Other title: Marketing research.Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 CHB] (1).
|
|
|
74.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 ZIE] (4).
|
|
|
75.
|
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
|
|
|
76.
|
Financial Services Marketing A Reader Arthur Meiden and et. all.
by Meiden, Arthur. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).
|
|
|
77.
|
Marketing channels : a management view / Bert Rosenbloom.
by Rosenbloom, Bert. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.366 ROM] (1).
|
|
|
78.
|
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman.
by Sheth, Jagdish N | Mittal, Banwari | Newman, Bruce I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth, TX : Dryden Press, 1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 SHC] (1).
|
|
|
79.
|
Essentials of managerial finance / Scott Besley, Eugene F. Brigham.
by Besley, Scott | Brigham, Eugene F, 1930-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth : Dryden Press, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.15 BEE] (1).
|
|
|
80.
|
Financial Services Marketing: A reader / edited by Arthur Meidan & et. al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : The Dryden Press ; c1997Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.34 MEF] (1).
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