|
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541.
|
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
by Walker, Orville C | Boyd, Harper W | Larréché, Jean-Claude. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.32 WAM] (1).
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542.
|
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall.
by Boyd, Harper W | Westfall, Ralph L [joint author.]. Edition: 3d ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill., R. D. Irwin, 1972Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 BOM] (1).
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543.
|
New products management / C. Merle Crawford, C. Anthony Di Benedetto.
by Crawford, C. Merle (Charles Merle), 1924- | Di Benedetto, C. Anthony. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.38 CRN] (1).
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544.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3).
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545.
|
Contemporary advertising / William F. Arens.
by Arens, William F. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin /McGraw-Hill, c1999Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARA] (1).
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546.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.383 HAM] (1).
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547.
|
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
by Johansson, Johny K. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2003Online access: Publisher description | Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.37 ENG] (1).
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548.
|
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
by Hair, Joseph F | Bush, Robert P | Ortinau, David J. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.383 HAM] (1).
|
|
|
549.
|
Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll.
by Sandage, C. H. (Charles Harold), 1902- | Fryburger, Vernon Ray, 1918- | Rotzoll, Kim B. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SAA] (1).
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550.
|
Negotiation : readings, exercises, and cases.
by Lewicki, Roy J | Saunders, David M | Minton, John W, 1946-. Edition: 3rd ed. / [edited by] Roy J. Lewicki, David M. Saunders, John W. Minton.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Online access: Publisher description | Table of contents | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.24 LEN] (1).
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551.
|
Fundamentals of investment management / Geoffrey A. Hirt, Stanley B. Block.
by Hirt, Geoffrey A | Block, Stanley B. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, MA : McGraw-Hill/Irwin, 2003Other title: Investment management.Availability: No items available
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552.
|
Database management systems : designing and building business applications / Gerald V. Post.
by Post, Gerald V. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston, Mass. : McGraw-Hill Irwin, 2005Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658 POU] (1).
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553.
|
Analysis for financial management / Robert C. Higgins.
by Higgins, Robert C. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.151 HIA] (1).
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554.
|
Human resource management : gaining a competitive advantage / Raymond A. Noe ... [et al.].
by Noe, Raymond A. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.88 NOH] (1).
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555.
|
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.]
by Mohammed, Rafi. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin MarketspaceU, c2004Online access: Table of contents only | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 RAI] (1).
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556.
|
The Irwin handbook of telecommunications / James Harry Green.
by Green, James H. (James Harry) | Green, James H. (James Harry). Irwin handbook of telecommunications management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago : Irwin Professional Pub., c1997Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 621.382 GRI] (1).
|
|
|
557.
|
Handbook of key economic indicators / R. Mark Rogers.
by Rogers, R. Mark. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burr Ridge, Ill. : Irwin Professional Pub., c1994Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 330.973 ROG] (1).
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|
558.
|
Venture's guide to investing in private companies : a financing manual for the entrepreneurial investor / Arthur Lipper III with George Ryan.
by Lipper, Arthur | Ryan, George, 1939- | Venture (New York, N.Y. : 1979). Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Homewood, Ill. : Dow Jones-Irwin, c1984Availability: Items available for loan: University of Sargodha-Central Library [Call number: 332.66 LIV] (1).
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|
|
559.
|
Organizational behavior / Robert Kreitner, Angelo Kinicki.
by Kreitner, Robert | Kinicki, Angelo. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill. c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.3 KRO] (1).
|
|
|
560.
|
Accounting : a business perspective / Roger H. Hermanson, James Don Edwards, Michael W. Maher.
by Hermanson, Roger H | Edwards, James Don | Maher, Michael, 1946- | Hermanson, Roger H. Accounting principles. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin, c1998Availability: No items available
|
