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41.
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Auditing & assurance: services in australia/ Grant Gay and Roger Simnett
by Gay, Grant. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: London: McGraw-hill; c2000Availability: Items available for loan: University of Sargodha-Central Library [Call number: 657.45 GAA] (1).
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42.
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Principles of marketing / Philip Kotler.
by Kotler, Philip. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1986Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 KOT] (2).
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43.
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Market-oriented technology management : innovating for profit in entrepreneurial times / Fred Y. Phillips.
by Phillips, Fred, 1952-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Berlin ; New York : Springer, c2001Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.05 PHM] (1).
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44.
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Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl D. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, Thomson Learning, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 MAC] (1).
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45.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh.
by Hutt, Michael D | Speh, Thomas W. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.1552 HOC] (1).
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46.
|
Sales management/ Patrick Forsyth
by Forsyth, Patrick. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: United Kingdom: Capstone Publishing; c2002Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.3 FOS] (1).
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47.
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Principles of supply chain management : a balanced approach / Joel D. Wisner, G. Keong Leong, Keah-Choon Tan.
by Wisner, Joel D | Leong, G. Keong | Tan, Keah-Choon. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, OH : South-Western, c2005Online access: Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.7 WIP] (1).
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48.
|
Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London ; Sterling, VA : Kogan Page, 2004Online access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 SMM] (1).
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49.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul | Donnelly, James H. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2007Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PEM] (1).
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50.
|
Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.
by Panwar, J. S, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 381.095 PAB] (1).
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51.
|
Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald.
by De Chernatony, L. (Leslie) | McDonald, Malcolm | De Chernatony, L. (Leslie). Creating powerful brands. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford ; Boston : Butterworth-Heinemann, 1998Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.314 CHC] (1).
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52.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ARM] (1).
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53.
|
Conceptual issues in consumer behaviour : the indian context / S.Ramesh Kumar
by Kumar, S.Ramesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson education ; 2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8382 KUC] (1).
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54.
|
Exploring marketing research / William G. Zikmund.
by Zikmund, William G. Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.83 ZIE] (1).
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55.
|
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 14th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 ETM] (2).
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56.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEA] (1).
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57.
|
Marketing channels / Anne T. Coughlan ... [et al.].
by Coughlan, Anne T. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.84 MAN] (1).
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|
|
58.
|
Basic marketing research / Gilbert A. Churchill, Tom J. Brown.
by Churchill, Gilbert A. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Mason, Ohio : South-Western, c2004Availability: No items available
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|
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59.
|
How to create profitable new products : from mission to market / George Gruenwald ; foreword by Robert W. Galvin.
by Gruenwald, George. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1997Other title: Profitable new products.Online access: Table of contents | Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.5 PRG] (2).
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60.
|
Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: University of Sargodha-Central Library [Call number: 658.8 PEB] (1).
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