Wazir Agha library

Online Public Access Catalogue

Your search returned 83 results.

	41.	Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. by Jewler, A. Jerome \| Drewniany, Bonnie L. Edition: 7th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Belmont, CA : Wadsworth, c2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.13 VRA] (1). Place hold
	42.	Advertising : planning, implementation, & control / David W. Nylen. by Nylen, David W. Edition: 4th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Cincinnati, Ohio : College Division, South-Western Pub., c1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 NYL] (1). Place hold
	43.	Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by Wells, William, 1926- \| Burnett, John, 1944- \| Moriarty, Sandra E. (Sandra Ernst). Edition: 6th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 WEA] (2). Place hold
	44.	International advertising : communicating across cultures / Barbara Mueller. by Mueller, Barbara, 1958-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Belmont : Wadsworth Pub. Co., c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 INB] (1). Place hold
	45.	Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan. by Mooij, Marieke K. de, 1943- \| Keegan, Warren J. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 MOO] (1). Place hold
	46.	How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird. by Bird, Drayton. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: London : Kogan Page, 2002Online access: Publisher description \| Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BIH] (1). Place hold
	47.	Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes. by Schultz, Don E \| Barnes, Beth E. Edition: 4th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SCS] (1). Place hold
	48.	Targeted public relations : how to get thousands of dollars of free publicity for your product, service, organization, or idea / Robert W. Bly. by Bly, Robert W. Edition: 1st ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : H. Holt, 1993Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.2 BLY] (1). Place hold
	49.	Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A. Edition: 5th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill 2001Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 BEL l] (3). Place hold
	50.	Contemporary advertising / William F. Arens. by Arens, William F. Edition: 7th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston : Irwin /McGraw-Hill, c1999Online access: Publisher description \| Table of contents Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARA] (1). Place hold
	51.	Contemporary advertising / William F. Arens. by Arens, William F. Edition: 10th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online access: Publisher description \| Table of contents only Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ARC] (2). Place hold
	52.	How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. by Roman, Kenneth \| Maas, Jane \| Nisenholtz, Martin. Edition: 3rd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : Thomas Dunne Books/St. Martin's Press, 2003Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 ROH] (1). Place hold
	53.	Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by Sutherland, Max \| Sylvester, Alice K. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: St. Leonards, NSW : Allen & Unwin, 2000Online access: Publisher description \| Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 LAA] (1). Place hold
	54.	Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll. by Sandage, C. H. (Charles Harold), 1902- \| Fryburger, Vernon Ray, 1918- \| Rotzoll, Kim B. Edition: 11th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Homewood, Ill. : R.D. Irwin, 1983Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 SAA] (1). Place hold
	55.	Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by Batra, Rajeev \| Myers, John G, 1933- \| Aaker, David A. Edition: 5th ed.Material type: Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.6 BAA] (1). Place hold
	56.	Advertising / Frank Jefkins. by Jefkins, Frank William. Material type: Book; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Macdonald and Evans, 1985Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 JEA] (1). Place hold
	57.	The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly. by Bly, Robert W. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2002Online access: Publisher description \| Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.102 BLY] (1). Place hold
	58.	And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield. by Garfield, Bob. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2003Online access: Contributor biographical information \| Publisher description Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.1 ANB] (1). Place hold
	59.	The language of advertising : written texts / Angela Goddard. by Goddard, Angela, 1954-. Material type: Book; Format: print ; Literary form: Not fiction Publisher: London ; New York : Routledge, 1998Online access: Contributor biographical information Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659 GOD] (1). Place hold
	60.	Consumer behaviour/ C. L. Tyagi and Arun Kumar by Tyagi, C. L. Material type: Book; Format: print ; Literary form: Not fiction Publisher: New Delhi: Atlantic; c2004Availability: Items available for loan: University of Sargodha-Central Library [Call number: 659.362 TYC] (1). Place hold

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